About Us

HISTORY - CORE VALUES - THE FUTURE

THE HISTORY OF MWV SKATE SUPPLY AND DISCOUNT SKATE TIGHTS

MWV SKATE SUPPLY AND DISCOUNT SKATE TIGHTS WERE FORMED IN 2006 TO BEGIN TO ADDRESS A NEED IN THE COMMUNITY. BEING IN A RURAL AREA OF NEW ENGLAND WE HAVE LEARNED OVER THE YEARS THAT AVAILABILITY OF FIGURE SKATING SUPPLIES IN THESE AREAS IS LIMITED. SO WE FORMED MWV SKATE SUPPLY TO ADDRESS THE NEEDS IN OUR LOCAL COMMUNITY. FOR YEARS OUR LOCAL CUSTOMERS WOULD TRAVEL SEVERAL HOURS TO THE CLOSEST SKATE SUPPLY STORE AND PAY INFLATED PRICES, OR WORSE, PURCHASE PRODUCTS OVER THE INTERNET AND PAY OUTRAGEOUS SHIPPING CHARGES.

DURING OUR TRAVELS TO AREA COMPETITIONS WE NOTICED THAT THESE TRENDS WERE PREVELANT IN MOST OTHER AREAS AS WELL. WE HAVE NOTICED LOCAL RINKS CHARGING INFLATED PRICES FOR EVEN THE BASIC NECESSITIES. TO ADDRESS THESE ISSUES WE FORMED DISCOUNT SKATE TIGHTS DOT COM AND OPENED OUR WEB SITE IN FEBRUARY 2008 AFTER DABBLING IN EBAY SINCE THE FALL OF 2007.

AFTER BEING IN RETAIL MANAGEMENT FOR SOME YEARS WE DECIDED TO STICK TO SOME BASIC RETAIL FORMULAS AND USED THOSE TO FORMULATE OUR PRICING STRAGERGY. WORKING BACKWARDS AND LOOKING AT OUR PRODUCT COST AND EXPENSES, CALCULATING A SMALL PROFIT MARGIN IS HOW WE SET OUR RETAIL PRICES.

OTHERS BASE THEIR SUCCESS ON HOW MUCH MONEY THEY EARN ON EACH PRODUCT. TO US SUCCESS IS MEASURED QUITE DIFFERENTLY, IN A WAY THAT PROFITABILITY PLAYS ONLY A SMALL ROLE. SUCCESS TO US IS MEASURED BY THE QUALITY OF CUSTOMER SERVICE WE PROVIDE, THE VALUE THAT WE PROVIDE AND OUR CUSTOMERS PERCEPTIONS OF THESE QUALITIES.

CORE VALUES

As parents of figure skaters ourselves we understand the financial strain that competitive figure skaters can put on a families budget. With this in mind we have a very simple mission.

Discount Skating Tights will provide quality skating tights and apparel for the figure skating community at discounted prices and always provide free shipping within our primary market area.

The pricing structure will provide for a 10% discount off normal retail prices. The value of free shipping will in many cases substantially increases these savings.

This pricing will also provide a reasonable profit
margin that will allow for sustainable growth into the future.

OUR VISION FOR THE FUTURE

IN KEEPING WITH OUR CORE VALUES WE ARE PROCEEDING IN A MANNER THAT WILL PROVIDE FOR CONTROLLED GROWTH. WITH THIS VALUE IN MIND WE WILL BE CONTINUALLY ADDING NEW PRODUCTS WHEN WE FIND ITEMS THAT FIT WITH OUR CURRENT SELECTIONS AND THAT ALLOW US TO PROVIDE VALUE TO OUR CUSTOMERS. IF YOU HAVE ITEMS THAT YOU WISH TO SEE US CARRY PLEASE E-MAIL US WITH YOUR SUGGESTIONS.
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Discount Skating Tights by MWV Skate Supply

BEST VALUES ON THE BEST PRODUCTS ANYWHERE ON THE NET WITH FREE SHIPPING